Meredith Acquires Health Search Engine Healia
Meredith Corp (NYSE: MDP). has acquired Healia, a consumer health search engine, as part of its strategy to expand reach in the women’s health market and to increase its online content. Healia’s patent-pending content-filtering technology will be integrated into Meredith’s various consumer sites over the next few months; the media company also plans to enhance Healia.com and to offer its technology through licensing and syndication.
SEE ALSO: Meredith Closing Child magazine; To Be Folded Into a New Parent Portal
Update: Healia Founder and CEO Dr. Tom Eng will continue to lead Healia.
Posted In: Media & Publishing, Health Content, Magazines, Money, M&A & Venture Capital, Mergers & Acquisitions, Search, Technologies / Formats, healia, meredith
iTunes Apps (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: