Meredith, which is best known for mag brands such as Better Homes and Gardens, Family Circle, and Ladies’ Home Journal, has been particularly aggressive in building up its marketing side, largely through key acquisitions like its stake of mobile marketer The Hyperfactory.

SEE ALSO: Mags To Their Digital Units: Drop Dead

Having put the the right pieces together, now Meredith wants to eliminate “redundancies” and refocus its interactive offerings that will make cross-platform sales efforts run more smoothly and cheaply.

The memo:

We are making a series of enhancements to our digital content creation and sales and marketing activities in the National Media Group. The result will be greater alignment of content creation around the consumer, and an increased marketing focus on multi-platform sales, including mobile.  At the core of these changes is a closer alignment of all these activities with our popular consumer brands to create greater value across the enterprise.  These include:

–      Further integration of digital content creation into the brand teams and the creation of a unified brand management structure for Better Homes and Gardens and Parents and American Baby content

−    Continued integration of digital advertising/marketing sales into our multi-platform sales structure

−    Alignment of digital consumer marketing around Customer Relationship Management (CRM) practices and a new structure for unified marketing to the consumer online and off-line;

−    Further investment in publishing processes and technologies to extend our reach to mobile, e-reader, and other “third-screen” devices.