It is also planning to launch other verticals covering various cities, most notably in New York covering the media industry, and is close to hiring a senior print media journalist to head that, we have heard. The other cities planned include London, Paris, Mumbai, Hong Kong and Syndney, with rollout planned over the next year or so, Penske said. Ambitious indeed, maybe a bit of an overreach; finding the level of talent like Nikki in these cities would be tough,so would building sales operations on the ground in these separate territories. Deadline will complement its other movie trade site Movieline, though it is a bit bizarre that the two sites covering Hollywood trade will remain separate. Update: The company consider’s Movieline as more focused on the consumer/influencer set, and not trade, Penske says.

SEE ALSO: Bonnie Fuller Gives Up On Her Startup; Joins MMC’s HollywoodLife Instead

This comes after MMC also recently brought on Bonnie Fuller, to run its existing consumer site HollywoodLife.