A battle is intensifying in the white-label local search market. MojoPages said Tuesday it had raised $5 million in a first round of funding—money it said it would use to boost its core private-label search offering, which lets media companies put local directories on their sites under their own brands. That pits the company directly against Local.com, which has a similar offering, according to analyst Greg Sterling. Local.com, meanwhile, said Tuesday that it had received a $10 million line of credit, which the company said would “primarily be used for expansion ... via potential acquisitions.”

SEE ALSO: Earnings: Local.com Narrows Net Loss; Revs Climb 82 Percent

Update: The SEC filing says the company has raised about $6.1 million, with another $640K left to be raised. This is likely to include the seed funding that it got earlier.