Monster Worldwide and Internet Broadcasting have nearly doubled an existing deal for the job company to provide ads to TV station sites. Monster will power new co-branded career sites with 54 local TV sites produced by Internet Broadcasting, in addition to the 66 already being served under a 2005 deal. The expansion, expected to take place over the next few weeks, gives Monster coverage in the top 20 markets. Release. (via Reuters.)
—Internet Broadcasting will contribute “a vast inventory” of co-branded TV ads, along with online ads and integrated content placement. The company claims that monthly “one in every 12 online Americans visits an Internet Broadcasting site.”
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—NYTCO Forms Ad Alliance With Monster Worldwide
—CareerBuilder Loses Philly.com; Monster Gets First Major Newspaper Deal