A day after Kevin Johnson’s internal Microsoft memo on its online strategy, comes another memo, this time from Satya Nadella, its SVP of Search, Portal & Advertising Platform Group, announcing another confusing reorg of the MSN group. The memo, first obtained by Gigaom, details the company’s effort to build on MSN’s vision of delivering “relevant” and “social” content experiences, whatever that means. It is also merging, to some extent, the search and content teams, as “it’s imperative that we setup for blurring of the lines between Portal and Search to drive experiences that enable more seamless exploration of content across the search-browse continuum.”

SEE ALSO: Microsoft’s Unique Position In Online Advertising: We’re Desperate

Among the changes on org side:

—Erik Jorgensen, formerly GM of Live Search, is taking take over as the leader of MSN Content Programming and Engineering team. This will combine the current MSN organization and the Local Search team that Jorgensen had been leading. He will be promoted to corporate VP.
—Erik has been with Microsoft (NSDQ: MSFT) since 1995 and has spent all his time in Consumer and Online businesses. Before leading the Local Search team (Virtual Earth and Live Search Maps, Mobile, Local), he ran MSN portal, including MSNBC, Money, Autos and the rest of the MSN channels and interactive media.

—Greg Nelson will lead the Media Network group, reporting to Jorgensen.
—“This combined team will continue to drive deliverables across both MSN and Local Search (inclusive of Mapping and Mobile) and will be referred to as the MSN team.”
—“As part of this change John Nicol will help with the transition and once this is done he will report to me and explore new opportunities.”

If and when MSFT buys some or any part of Yahoo (NSDQ: YHOO), these changes may quickly be changed again. As to what this means now, someone inside MSFT tells Om on the significance: “It consolidates portions of search back into the portal, MSN, from an organizational standpoint. It also tells us that any new branding to be done will be search only and that these others will retain MSN.” I am still confused…

Pic of Jorgensen, courtesy Duncan Davidson