Microsoft’s MSN Partners With IGN For New Video Game Site
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Microsoft (NSDQ: MSFT) has reached yet another content partnership for its MSN portal, which it is in the process of relaunching. The company is teaming up with News Corp.-owned online videogame network IGN, which is providing content for a new videogame channel on MSN; IGN will also sell ads on the property, called ‘Game On’, which you can visit here. The partnership follows others that MSN has reached with third-party publishers over the last year-and-a-half to power new verticals.
SEE ALSO: MSN And BermanBraun Wonderwall Team With Hachette On Women’s ‘Lifestyle’ Site
Just last week, MSN said that it would work with BermanBraun and Hachette Filipacchi Media on a new women’s site that will launch during the first half of the year; other partnerships include celebrity site Wonderwall, also with BermanBraun, and food site Delish, with Hearst. With both the women’s site and Delish, however, MSN itself handles ad sales.
IGN, meanwhile, says in a statement that the deal is the first in “series of moves by IGN to align with major entertainment brands and extend its reach to a broader audience.” As examples, IGN points to the recent redesign of its flagship site and a recent holiday promotion with retailer F.Y.E.
Posted In: Entertainment, Games, Companies, Microsoft, MSN
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