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MTVN’s McGrath To Staff: Many Organizations Are Adapting

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MTV Networks chairman and CEO Judy McGrath made official today what her staff already learned through the media and back-channel discussion: The company, which has yet to find a structure that works in the new age of media, is trying yet again and 250 of the U.S. employees won’t be part of it. paidContent,org has obtained a copy of her memo distributed this morning. You won’t read the word “layoff”—it’s called “leaving the company.” The move is described as “necessary to best align us for the future” and it’s clear that MTVN International is about to be aligned as well.
Another thing you won’t see in this memo: as eager as Philippe Dauman was to keep McGrath after Tom Freston “left” her job is probably the next one on the line if this latest restructuring doesn’t work. 

An excerpt: “We will be fine-tuning how we operate in each of our groups – Music and Logo; Kids and Family; Entertainment; International; Sales and Strategic Services – in ways that will allow us to better share resources across our brands, and to invest in our linear channels and other key growth areas.  In the U.S., we will build resources against some new businesses – our interactive properties and some of our new networks – and we will make reductions in others.  Separately, International is also looking at new ways of working, and exploring new business models for television and online, which will be evaluated over the near term.” The full text is here.

Feb 12, 2007 10:54 AM ET

Posted In: Companies, Viacom, MTV

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