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Music Site OurStage Raises $3 Million; Aiming For $6 Million Second Round

It’s been a while since we’ve heard any news about OurStage, the music discovery site that likened itself to an “online American Idol,” but the company has raised $840,000 worth of what will eventually be a $6 million second round of funding (per an SEC filing). OurStage raised over $13 million from a group of 100 angel investors last April; we’re trying to confirm who led this new round.

Updated: The company says it has raised a total of $20 million in funding, including $3 million worth of this second round; it plans to raise the additional $3 million later this year, which CEO Ben Campbell says should be enough money to get OurStage profitable in 2010. (Campbell didn’t disclose who the site’s investors were, but a notable recent addition to its board of directors is former Sony Music CEO and Chairman Don Ienner).

The site serves three customer segments: indie artists that can upload their tracks and build a fan base; clubs and venues that promote their upcoming live shows; and users, that can find and rate new music.

This has evolved a bit from the American Idol-style setup OurStage launched with a few years ago, since there’s much more potential for e-commerce (artists can sell their tracks right from their profile pages, for example, and venues can bid for new talent). OurStage gets a rev-share on the artists’ track sales, but it’s not clear whether it also gets a cut of the venue or band representation deals.

Display ads are OurStage’s other revenue stream; the site inked a content distribution deal with AOL Music last year, which included turning over most of its ad sales to Platform-A (NYSE: TWX). Meanwhile, sponsors like JetBlue, Paste Magazine and others offer prizes to users (and sometimes the artists, when they win competitions).

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Aug 11, 2009 3:45 PM ET

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Posted In: Entertainment, Music, Money, M&A & Venture Capital, Venture Capital, Social Media, ourstage

  • Mr. Audrey L. Simpson

    I am thankful for what OurStage has and is doing for us artist.  I mean otherwise some of us that are putting our blood, sweat and tears into our craft.  Big Ups to OurStage and all the many artist that are now members of this cool ass site.  Continued success and Best wishes to each of you.
    Respectfully: PROMISE of PROMISE AND FRIENDS.

    P.S. I noticed that five(5) of my tracks have sold… but I don’t know which.  Also I would like to know     how to check on the status of that account.  See, I honesty thought that I would just check that box(allow ourstage to sell your tracks), the other day.  I mean… I’ve been a member for over a year.  However, I hadn’t put much thought into sales.  But now I am a believer.  Thank You OURSTAGE… for Our Stage.  -PEACE-

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