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MySpace Launching Its Developer Tools Next Month; New COO

MySpace, in an attempt to tap into outside developers (similar to Facebook), is launching its pre-announced developer platform on Feb 5th. Programmers and other companies will be able to develop applications/widgets on top of the MySpace platform, similar to Facebook apps. For now, only the tools are launching…no date yet on when the actual launch of these apps will be. The apps will allows developers to embed advertising and make revenues, but no word yet on any revenue split with MySpace. MySpace is already working with Google-backed OpenSocial platform, and this new developer program will incorporate OpenSocial. The site for developers is here.

Also, concurrently, the company has appointed 26-year old Amit Kapur as the new COO of MySpace…he was previously VP of biz dev, and will now oversee the new open platform and its rollout in about 28 territories.

I am interviewing Peter Levinsohn, the president of Fox Interactive at NATPE this evening, followed by our mixer…will ask him about the new platform in detail then. Details here.

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Jan 30, 2008 2:46 AM ET

Posted In: Industry Moves, Companies, News Corp., Fox, Fox Interactive Media, amit kapur

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