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MySpaceTV Will Distribute BBC Worldwide Globally

MySpace and BBC Worldwide are partnering to deliver new and archived short-form BBC content through MySpaceTV. The deal is described as the first global agreement between MySpace and a major broadcaster. For BBC Worldwide, it’s part of the move to expand its broadband video reach and to promote content that will be available on Kangaroo (the BBC Worldwide, ITV (LSE: ITV), Channel 4 on-demand effort) in the UK and on BBCW’s commercial media player. The new channel—http://www.myspacetv.com/bbcworldwide—is already live and should be available in any territory covered by MySpaceTV. The promo clips from shows including Top Gear, Doctor Who and Robin Hood can be viewed, embedded and shared across MySpace (and other sites, based on the experiment I just did.)

FT: Simon Danker, director of digital media at BBC Worldwide, shrugged off previous clashes with News Corp (NYSE: NWS). including Murdoch’s decision to remove the broadcaster’s World Service TV channel from his Star TV network in China in 1994 in an effort to gain acceptance by the Chinese leadership.

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Jan 23, 2008 8:22 PM ET

Posted In: Social Media, Video, Technologies / Formats, Broadband, Companies, BBC, BBC Worldwide, News Corp., Fox, Fox Interactive Media

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