MyToons, a community and distribution platform for online animation, has raised an unspecified second round of funding from Syncom Venture Partners and past backer Barshop Ventures. The San Antonio, TX-based company previously raised funds from Barshop, The Texas Emerging Technology Fund and other unidentified backers. Though the size of the round was unidentified, CEO Dan Krause says this is the company’s big round, designed to really gain scale and adoption. In addition, the money will go towards infrastructure and product development. The company, which claims 10,000 members, recently introduced an HD service.

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As for the base, said Krause: “Our typical uploader is a professional or student animator.” Right now, MyToons’ business model is based around advertising, though it doesn’t currently offer any type of rev share for content creators. That seems likely to change in the future: “We absolutely have a vested interest in helping animators.” Krause, an animation engineer by trade, previously spent five years at Microsoft (NSDQ: MSFT) working on animation technology. Among the big competitors: Israel-based Aniboom, which has raised nearly $15 million.