Since the downturn in newspaper advertising last year, the NAA has tended to be fairly quiet when posting its quarterly numbers. This time, NAA President and CEO John Sturm felt the need to provide some statement of hope. He turned away from the numbers themselves—which he conceded were not unexpected—and instead focused on recent Nielsen Online numbers showing that one-third of all internet users visited a website in Q2. But for the most part, Sturm could only offer a vague confidence that the economy will eventually turn around and with it, so will newspapers and their websites.