National Lampoon’s Latest Digital Acquisition: Modeling Social Net AllModelZone.com
National Lampoon has made several digital investments over the past several months, with most geared towards male users (CollegeHangover.com, Drunk University, RivalFish). Now it’s looking to reach more females—though still in a way that’s logical to its existing demographic: The company is acquiring AllModelZone.com, a site for photographers and would-be models to connect online. National Lampoon says it will be able to improve ad sales and infrastructure at the site, and it says it will use the site for casting in its future films, including the forthcoming National Lampoon’s Legend of Awesomest Maximus (can’t wait). Other companies have sought to take a similar social networking approach to connecting photographers and models—it’s part of the business model of “adult” social net Zivity, which raised $7 million earlier this year. Terms of this acquisition were not disclosed. Release.
Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, allmodelzone, national lampoon
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Comments (5)
Aug 19, 2008 12:05 PM
Great move for these guys, what a pond to fish from for their movies
Aug 19, 2008 12:08 PM
This is an interesting acquisition, not sure what it really has to do with comedy. But I bet every college guy in the country will spend some time on the site so if Lampoon has advertisers targeting them it could be a home run
Aug 19, 2008 5:27 PM
I would agree that gaining allmodelzone.com is a no-brainer for National Lampoon. It provides them with a pond to fish from and gain a whole new audience all in one. Seems like the site is already monetized so its earning cash too! Excellent move on Lampoons part.
Aug 19, 2008 10:45 PM
Absolutely frickin GENIUS
Mar 5, 2009 10:08 AM
Unreal ! Seems all National Lampoon is good for any more is screwing people and companies over ! Hell I guess what can you expect you have Dan Lakin x ceo of National Lampoon who is facing stock fraud Sec charges criminal ! You have the New CEO Tim Durham who well he just wont pay any of National Lampoons bills ! This is a company and 2 guys in business I would stay fare away from. I belong to a web site that has been massively screwed over by National Lampoon, Dan Lakin and Tim Durham. If any one is interested in yet another case of being screwed by National Lampoon Check it out ! Allmodelzone.com !