At NATPE earlier today, I spoke to Keith Richman, the CEO of LA-based online video site Break.com. The company just announced forming an online ad network called Break Media, and launchd three news sites, all focused on its demographic of young male audience. Here he talks about the new sites, video advertising, effect of the writers strike on the company, and starting a new online video site in this environment. The 6 minute video is below (RSS readers will have to click through):