Bob Pittman is striking the contrarian note at NATPE, something he mentioned in a pre-NATPE interview last week. Internet is replacing print, not TV, in terms of ad dollars, he said. Also, he consider the proliferation of channels online is nothing new, only accelerated.

TV delivers different value than Internet and print…nothing has worked like TV for branding. TV is wildly underpriced in my opinion…it is around $7 CPM and you can easily double it. If someone skips an ad, you can buy more since it is cheap.

Risks for broadcast TV: spectrum change in ‘09 is the most under-promoted thing in TV right now and when it happens, consumers will be mad. They will be surprised how many analog TV are out there.

Nothing is at risk for broadcast TV as along as we keep it in perspective. Consumer buy convenience over quality…if IPTV keeps that it might, it may work.

On mobile: I do as much texting these days as I do e-mail…I used to IM, now it is text.

Come attend our Q&A with Peter Levinsohn, President of Fox Interactive at NATPE, followed by our mixer: Jan 30th,  5:30 to 7:00 PM in Ballroom F. Details here.