Looking to tap into the growing number of people who use TV and the Internet simultaneously, NBA Digital is tipping off a toggling computer companion to the pro basketball league’s telecasts. NBA Digital officials say NBA TV Companion on NBA.com is a first-of-its-kind, live-game complement designed to enhance the TV viewing experience for fans, with both national games and local/regional telecasts. The new full-screen feature aspires to provide an in-arena experience, along with social media integration and video highlight packages that complement every live NBA telecast.

The application is accessible through NBA.com for all nationally televised games on ABC, ESPN (NYSE: DIS), TNT and NBA TV, while team sites will feature club-specific versions of the TV Companion that will automatically become the default homepage when that team is in action.