NBC Universal (NYSE: GE) claims it streamed at least 12 million hours of Olympics content across its digital platforms—HD, broadband, mobile VOD and interactive television. Some of the highlights:

SEE ALSO: NBC Reports 6.5 Million Uniques And 826,000 Videos Streamed On Mobile During The Olympics

—Broadband: NBCOlympics.com attracted 7 million visitors who watched more than 30 million streams of live and VOD coverage, equaling 7.5 million hours of live and/or on-demand Olympics programming. NBC reports that 3 million people viewed 15 million streams of live Olympics coverage online totaling 4 million hours of video. Meanwhile, 4 million people viewed more than 15 million streams of full-length events on demand totaling 3.5 million hours of video.

—VOD: Video on demand channels brought in 6.7 million total views, including 4.7 million views for highlights and previously aired events. VOD increased more than six times from the network’s offering during the Torino Olympics with 1.4 million unique users viewing such programming during the games. In all, about 750,000 hours of Olympics coverage was viewed on demand.

—Interactive TV: NBC’s Olympic interactive television service reached 35 million homes via AT&T (NYSE: T), Comcast (NSDQ: CMCSA), Cox, DirecTV (NYSE: DTV), Dish and Verizon (NYSE: VZ). Almost 7.5 million satellite customers accessed the interactive features, which generated more than 50 million impressions and nearly 3.4 million hours of usage.

—Mobile: The network reported 36 million page views and 6.5 million unique visits on mobile during the Olympics. More details at mocoNews.net.