NBCU To Stream 2,200 Hours Of Olympics Coverage Live; Swimming, Gymnastics, T&F Not Included
NBC Universal (NYSE: GE) has unveiled its programming guide, but it’s made sure to save the more popular games for TV, rather than the internet. As previously announced, NBCU will run 2,990 hours of live coverage from the Beijing games, with 2,200 hours of live streaming video online. The games will run across seven NBCU networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD and nbcolympics.com, the network’s home for its online Olympics programming. To try to get a sense of where to watch, NBCU’s long program list (PDF) is on its Media Village site.
The guide is very good at obscuring what is available live online and what is not. For example, archery, badminton, fencing, judo, basketball, tennis and weightlifting will be streamed live online; but on most days, only TV viewers will be able to watch the money sports like swimming (Gold Medal finals), volleyball, boxing, track and field and gymnastics in real time. Release
Posted In: Entertainment, Sports, Digital Olympics, Media & Publishing, TV, Technologies / Formats, Broadband, Companies, NBC Universal
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Comments (5)
Jul 9, 2008 5:23 PM
That is some cool stuff! We’re excited to watch online—goes to show how much internet is replacing TV or at least supplementing it!
Jul 9, 2008 7:14 PM
“only TV viewers will be able to watch the money sports like swimming (Gold Medal finals), volleyball, boxing, track and field and gymnastics in real time”
Just goes to show you how those old media fogies still just dont get it. I guess they dont realize that all of those events will be uploaded to YouTube etc moments after they are broadcasted on TV; thus bringing the eyeballs from their websites so some third parties.
This is the equivalent of DRM for music. YOU CAN ONLY WATCH THIS CONTENT ON OUR TELEVISION CHANNEL.
How long is it going to take for these entities to face the facts…
Jul 10, 2008 12:15 AM
It says something about the state of US international basketball when that’s not considered premier enough to be TV exclusive.
Jul 10, 2008 12:00 PM
While NBC could be more progressive on what gets streamed online versus broadcast on TV, it is still an economics game. The frustration should be turned to the advertisers and agencies who still don’t get the targeting capability and power of a streamed video versus an over the air broadcast or cable/sat broadcast. These entities are the ones still paying more for the traditional media buys that they believe will have the larger (less measurable) audiences. One can’t fault NBC for trying to maximize their ROI on their investment in Olympic broadcast rights.
Aug 13, 2008 12:24 AM
i still dont no how 2 do this u said it was live video streaming! what happened ive been looking everywhere this is useless