Netflix Adds Another Online Streaming Deal
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Netflix (NSDQ: NFLX) is once again bulking up its online streaming catalog, this time through a deal with action and thriller specialist Nu Image/Millennium Films, which will let Netflix stream its releases during the so-called “pay TV window,” when pay TV channels typically have had exclusive distribution rights.
Nu Image/Millennium Films’ catalog is relatively small; the two companies say Netflix will add 5 to 10 newly released films to its online streaming catalog each year over the course of the agreement, a “few months” after the films come out on DVD.
SEE ALSO: Epix Deal Expands Netflix Streaming Library; New DVD Sales Still Protected
The deal comes as Netflix has spent heavily this summer to bulk up its catalog in order to drive subscriber growth; CEO Reed Hastings said during the company’s most recent earnings call in July that, “if we find enough content deals where the terms make sense to us, we’ll be spending lots more on streaming content.”
In mid-August, the company announced a major deal with pay TV channel Epix, which will let Netflix stream films from its studio partners 90 days after their premium pay TV and subscription-on-demand debuts elsewhere. Also this summer, Netflix announced an exclusive deal with Relativity Media to stream that studio’s new releases.
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