Netflix And Nintendo Agree To Stream Movies, TV On Wii This Spring
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After months of negotiations, Netflix (NSDQ: NFLX) and Nintendo have mapped out their agreement to partner on streaming movies and TV through the Wii by this spring. The steaming option will be available to U.S. Netflix subs who have a plan starting at $8.99 a month (an a Wii console and a broadband internet connection, of course). Netflix, which has a total of 11.1 million U.S. subs, just expanded its deal with Warner Bros. (NYSE: TWX) on new content distribution terms. Under that agreement, Netflix accepted a 28-day delay on new releases, in exchange for greater access to back catalog and direct-to-video titles for streaming. The latest move helps set Netflix up to follow through on CEO Reed Hastings plan to bring the company’s streaming video services international by the second half of 2010. Release
While streaming video rentals has been a major focus for Netflix lately, Hastings doesn’t expect to abandon the DVD business anytime soon. Netflix has roughly 17,000 movies and TV shows available for online viewing—which is a long way from the more than 100,000 DVD titles it mails out to rental subscribers.
SEE ALSO: Netflix Agrees To Warner’s New Release Delay In Exchange For More Streaming Rights
At an industry conference this fall, Hastings said the DVD part of its business was still growing by a healthy amount, thanks in large part to the fading of brick and mortar rental store closings. “The streaming business, and that doesn’t generate incremental profit at this point” he said at the time. “The broadband people can’t believe they have to support the DVD side. But we’re working towards the day when streaming is dominant. We’ll have to deal with it. But right now, our focus remains on the DVD side.”
Posted In: Entertainment, Games, Movies, Media & Publishing, TV, Companies, Netflix, nintendo, wii
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