The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


New Kindle Is Lighter, Faster, Smaller, Cheaper And Built For Mass Market

  • Comments Comments (View)
  • Text Size: A A

Facing steep competition from Apple’s iPad, which can do just about everything a computer can in addition to displaying books, Amazon (NSDQ: AMZN) has decided to evolve the latest Kindle into an even better single-purpose device for less than the cost of an iPod. The new Kindle is an improvement in just about every single way: It is sleeker, lighter, faster while also offering better contrast, more storage and up to one month of battery life on a single charge. The device comes equipped with Wi-Fi and free 3G service for $189 and will be available August 27. The Kindle Wi-Fi-only option will cost $139.

The new Kindle line-up piggy-backs on a number of recent Amazon accomplishments. Amazon said over the past 12 months, customers spent more than $1 billion via mobile devices, including sales by Kindle. Yesterday, it was reported that the Kindle was sold-out, and Stieg Larsson, the author of “The Girl With The Dragon Tattoo,” became the first author to sell more than 1 million Kindle E-books.

SEE ALSO: Amazon: Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print

An unspecified “millions” of people have already purchased a Kindle, making it the No. 1 bestselling item on Amazon.com for two years running. But with improved technology, and a lower price point, Amazon’s CEO Jeff Bezos said he’s hoping that “many people are going to buy multiple units for the home and family.” Amazon’s new price points are nearing lows in the e-reader world. Last month, Barnes & Noble (NYSE: BKS) lowered the price of its 3G Nook to $199 and its WiFi version to $149. For comparison, a the lowest end iPad and iPod Touch cost $500 and $200, respectively.

The two devices are available for pre-order at www.amazon.com/kindle3G and www.amazon.com/kindleWi-Fi starting tomorrow when the announcement is officially made. It will be available to customers in more than 140 countries on August 27. (Press release via Engadget.)

Jul 28, 2010 8:16 PM ET

Jeff Bezos Holding Kindle Photo: Corbis / Mike Segar


Posted In:

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Last.fm Songs Last.fm Songs
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff