—We all know this but still seeing it in a sales doc smarts: print advertising, circulation, digital advertising & “other” revenue line, all are down drastically, both in Q12010 and for FY 2009.

—Newsweek’s U.S. edition has seen “an increase in net CPM in first quarter of 2010 vs. a year ago, in a very difficult operating environment.”

—Newsweek’s advertiser base is “diversified with clients across many industries – healthcare, technology, finance, automotive, energy, travel – and with no one advertiser accounting for more than 6% of revenue.”

—Newsweek.com site redesign coming; it’s “adding to its editorial and business staff in order to derive more value from its global news brand online.” A new iPad app coming, adding to its iPhone app.

Some points in the book about its digital strength and “highly experienced management team” (left unsaid: that drove them into this mess):

Digital Growth and Expansion Opportunities

—The re-launch of Newsweek.com in spring 2010 includes the introduction of a sophisticated new content management system and an innovative redesign of the site. Newsweek anticipates three primary benefits: a significant increase in traffic to the site through search engine optimization; an enhanced relationship with consumers through deeper engagement and increased visit frequency; and substantial operating savings by having Newsweek web content hosted on the Amazon (NSDQ: AMZN) cloud.

—New products are expected to launch across several platforms, including smart phones, tablets (including the iPad), digital newsletters and social media sites.

—Newsweek expects continued traffic growth through its presence on Twitter, Facebook, Digg and Tumblr.

Highly Experienced Management Team

—Newsweek is led by a team of highly experienced executives with numerous years of experience in the news media industry.

—Newsweek’s experienced management team has demonstrated the ability to operate in a difficult environment. Management’s actions are projected to cut losses by half in 2010 through significant cost reductions while maintaining high editorial quality.”

As to how it could claw itself back to business strength, the terse answer in the book: “Management believes that Newsweek can regain profitability through additional cost savings and revenue enhancements. Potential buyers may realize additional cost savings depending on the nature of their operations.”

The full financial chart for the magazine, from the sale book:

The employee headcount by division: