The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Industry Moves

Nielsen Reorgs (Again): Gets Digital Oversight; Merges Media And Entertainment Pubs

  • Comments Comments (View)
  • Text Size: A A

imageNielsen Business Media’s latest reorg has netted the company a new digital chief: SVP Sabrina Crow will now tackle overall strategic development, including M&A activities and oversight of digital revenue, per THR. Formerly head of the Marketing, Media and Visual Arts Group, Crow will also be responsible for the new Brand Media Group, which encompasses trade pubs like Business Travel News and National Jeweler.

SEE ALSO: 11 Editorial Staffers Laid Off in Nielsen Magazine Reorg; 19 Jobs Cut In Total

Nielsen is also bundling its AdweekMedia group (Adweek, Brandweek, Mediaweek and Editor & Publisher) with entertainment pubs like The Hollywood Reporter, Billboard and Backstage. The aptly titled Media & Entertainment Group will also include the advertising-focused Clio Awards. SVP Gerry Byrne, who had overseen the Entertainment brands for the past year, will head up the new division. The executive shuffle caps off a larger reorg that started in Q408, which included layoffs and a merging of the editorial staff from Adweek, Brandweek and Mediaweek.

Jan 28, 2009 2:58 PM ET

Posted In: Industry Moves, Media & Publishing, Magazines, nielsen

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kobo Kobo
1. Catch Me
2. Kill Shot: An American Assassin Thriller
3. Eve
4. Betrayed (Book #3 in the Vampire Journals)
5. HBR's 10 Must Reads on Managing People
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff