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Nisenholtz vs Jarvis: The Middle Ground of Journalists vs Bloggers

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This was at the OPA Global Forum last week in London…I was sitting behind Martin Nisenholtz, the CEO of New York Times Digital, and recorded this with my Nokia N80. It is a nuanced argument, something which doesn’t really come out in this video, or Martin’s argument there. Here is my read on it: Martin thinks Jeff Jarvis is the extreme in this journalism vs bloggers debate—especially when it comes to mainstream news sites working with bloggers and aggregating and pointing to them, working with them, and bringing them onboard—and was trying to point to a middle ground, something which he thinks NYT is doing, when in fact Jarvis is that middle ground, if you peel the layers behind some of his hyperbole. Either way, it is an important argument, though some of it is pure theater, done for the sake of it.

Mar 17, 2007 7:18 PM ET

Posted In: Social Media, Companies, New York Times

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