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Poll: Most Newspaper Execs Actually Still Believe They Will Get Back To Profitability

Newspaper execs usually don’t like announcing job cuts, so there are some obvious built-in biases in this Associated Press Managing Editors’ survey, but there appears to be a widespread feeling that the staff reductions have made the job of news gathering much more difficult for newspapers. Roughly 71 percent of the 351 editors publishers participating in the survey said the ability to inform readers has diminished with their steadily shrinking staffs, the AP reported. Only 20 percent there had been little impact from layoffs. About 65 of the respondents said they laid off staff in the past year. The responses include several responses from one newspaper, but AP notes that this was one of the highest responses APME has received to its periodic questionnaires.

Hope springs eternal: On the subject of the “death of newspapers,” just 17 percent said they believed the industry would go extinct. About 60 percent said their publications would find their way back to profitability. More after the jump

Ad shrinkage: The AP said that about $11.6 billion—approximately one-fourth—of the industry’s annual advertising revenue since 2005 has been lost and staff reductions have been the main way newspapers have tried to cope. Secondly, the challenge of the blogs, which typically have much smaller staffs, have also called into the question the viability of maintaining large newsrooms. And despite the large responses to ASME’s survey, a number of media executives have been calling for newspapers to shrink their staffs if they want to survive. Last month, Thomson Reuters CEO Tom Glocer told an off-the-record (and quickly reported) gathering of new media execs that the NYT could get by with 60 reporters instead of 600-700 reporters. Of course, the news staff shortage has made services like Reuters and the AP a bit more crucial to newspapers, especially as they cut national and international coverage.

The latest cut count: As for how things are looking this year, PaperCuts, the newspaper job loss counter, said there have been 9,162 jobs lost this year so far; in ‘08, the site said 15,970 posts were eliminated either through layoffs or buyouts.

May 13, 2009 4:30 PM ET
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Posted In: Media & Publishing, Newspapers, Research & Metrics, Research

  • Steve Ross

    Most newspapers are still profitable? Really? Here's what was happening on THIS planet: By 3Q2007, newspapers had an operating profit of 18-20 percent, totally absorbed by debt coverage. By 3Q2008, ad revenue had dropped 18 percent! By February or March 2009, daily newspapers would, on average, not have been cash-flow positive (forget operating profits or debt coverage) without massive job cuts. By then, few bondholders or stockholders were being paid; many dailies had filed for bankruptcy. The industry is being saved, in a sense, because no one wants its assets enough to push newspapers from Chapter 11 to Chapter 7.

    All that said, I agree with the editors polled. The business has a future. The web hasn't stolen a nickel of revenue from print (see my study on this at CJR.org, March/April issue), despite what you might hear from newspaper publishers and reporters themselves. The industry has a lot of problems, but it can survive and prosper—with better managers and owners.

  • Back to profitability? Most newspapers are still profitable, but less so compared with previous years. Cost cuts are enacted to maintain profitability.

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