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Nokia Launches Mobile Music Store, N-Gage Under Ovi Brand

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Nokia (NYSE: NOK) has announced its new internet services effort under the brand name Ovi, which is Finnish for door. It’s intended to aggragate access to Nokia’s new services but will also offer access to third party efforts—it promises people access to their “existing social networks, communities and content”. Ovi has a map and navigation service, and a photo-sharing service, and of course the two big platform efforts announced today, N-Gage and the Nokia Music Store. You can expect Nokia’s social network and community services to get on there soon. All this is covered over at MocoNews in more detail.

Nokia Music Store: Due to go live this year, Nokia Music Store will sell WMA files both over-the-air and to PCs, for 1 euro (79p in the UK, the same as iTunes). It will also offer unlimited streaming of songs to PCs, touted as a way to discover new music. The songs can be transfered between phone and PC (which is good when upgrading handsets) and can also be put onto any WMA player—and the handsets play a wide variety of formats. Payment will be via credit card, PayPal or pre-paid vouchers.

N-Gage: The new iteration of the N-Gage (a platform rather than a device) will go live in November. Once again games can be bought over-the-air or via PC and transfered between the devices. Nokia expects games to go for between 6-10 euros (US$8.17-US$13.62) excluding taxes and can be bought via credit card, or via operator billing in “over 20 countries”. The service will also offer daily and weekly game licences for a lower price, and all the games will be free to try before purchase.

N81: This handset is worth a mention because it is both a music phone and a gaming phone—meaning it has dedicated buttons for both functions.

Aug 29, 2007 9:31 AM ET

Posted In: Entertainment, Games, Music, Mobile

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