NWS-DJ: React, React Everywhere: Online Journal’s Future; Multiples Don’t Matter
Everyone has something to say about Rupert Murdoch and Dow Jones ... some even stand out:
Larry Kramer, founder, MarketWatch (via Bits): Argues that Murdoch would do better leaving WSJ premium and MKTW free. “There is some number of people who will pay for premium business news, and those people will pay a lot. Murdoch knows that. ... For those who won’t pay, give them enough of what they need free. You get the best of both worlds.” Murdoch told the WSJ Tuesday that he had yet to make up his mind about making WSJ.com free. (Disclosure: Larry is on the ContentNext Media board.)
Jon Friedman, MarketWatch: “Many Dow Jones veterans secretly feel pleased that Murdoch, an aggressive, highly ambitious global businessman, will be running the company now. Above all, the man thinks big and embraces new forms of technologies. ... Some people who know Murdoch well suspect that he will raise the stakes between the Journal and the New York Times, as they vie for supremacy.” (Don’t think you have to know Murdoch well to expect the latter.)
Paul Kagan: “At an effective $60.36/sh., Murdoch’s gross cost of acquiring Dow Jones will be $5.058 billion, 18.4x projected EBITDA of $275 mil. and 41.6x est. earnings of $1.45. The multiples might be even higher, if the traumatic jolts to the seller’s operations this summer shake up its workers, slow down its revenues and impact its profits. But long term, it won’t matter. News Corp.‘s price will drop when it sells off assets it doesn’t care about. For example, some tradition-hungry family members could remain in the business if they used some of their gains to buy back Barron’s. The Ottaway newspapers, which opposed the deal, will surely be sold, as could the Factiva data unit.” He owns shares in NWS. The biggest reason the multiples of a stagnant business don’t count: The Wall St. Journal and Dow Jones brand will eventually give Murdoch’s Fox Business Channel (soon to be launched) the machete it needs to cut into CNBC’s global news market share.”
David Carr, NYT: “... his purchase is a reminder that the unthinkable is often doable, given the loot and the will.”
Posted In: Media & Publishing, Newspapers, Companies, News Corp., Dow Jones, Wall Street Journal
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