Looks like the strike chatter at Dow Jones was just that ... the company has reached a tentative agreement with the union that represents about 2,000 employees including WSJ reporters. The board of the Independent Association of Publishers’ Employees (IAPE) will send the contract to the members with a recommendation that it be accepted. In a statement posted to the union site Sunday, the board said “this contract is not everything that we wanted ... but the board also believes— at this time, under these conditions— this is the best package available.” The offer includes annual raises of 3 percent through 2009, additional severance for those who jobs are lost to outsourcing, and health care changes including no retirement health care eligibility for those hired after ratification. AP has more.

SEE ALSO: NWS-DJ: WSJ Reporters Picket; Zannino Says Some Job Cuts “Unavoidable”

Luxury magazine: How utterly appropriate that at the same time the Journal is announcing the impending launch of a new, glossy magazine for the rich to be called Pursuits. Not sure if this is a direct or indirect response to Rupert Murdoch’s interest in opening access to the Journal online (or any response at all)  but the magazine’s content will be outside the paywall. The NYT reports that News Corp. signed off on the project. Slated for a September 2008 launch, the mag will be distributed to about 800,000 subs in the paper’s top 18 metro areas as a Saturday supplement. No editor appointed yet (maybe they’re waiting for the Portfolio carousel to stop spinning) but wealth reporter Robert Frank, author of the book “Richistan,” is involved.