NAA Mid-Year Review: NYT To Raise Prices For Newsstand Sales, Home Subscriptions
The NYT is joining WSJ and FT in raising its newsstand price ... NYTCO CEO Janet Robinson told the Newspaper Association of America’s Mid-Year Media Review the paper will raise single-copy and subscription rates. According to the AP, she said the price increases slated to take effect July 16 would result in about $7 million to $8 million in additional revenue in 2007, and $14 million to $16 million on an annual basis going forward. Home-delivery rates will be hiked 3-4 percent while the single-copy price will jump to $1.25 from $1.00 and Sunday single-copies will move to $4.00 from from $3.50.
Last week, NYTCO reported that overall ad revenues fell 8.5 percent to $157 million in May 2007 from $171 million the previous year. In particular, the New York Times Media Group - which includes the flagship paper - saw revenues drop 9.1 percent to $93 million.
Also last week, Dow Jones and Pearson announced respectively that print editions of the WSJ will rise from $1 to $1.50 on July 16, while in the U.K., the Financial Times will go from £1 ($1.97) at the newsstand to £1.30 ($2.56).
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Comments (2)
May 5, 2009 6:48 PM
let’s see; people find value in buying your newspaper less and so are increasingly seeing the price as too high. so what to do? raise prices, of course!
i love it when ignorant elitists do stupid things and get screwed. the outcome of this price hike will be hilarious!
if i had something no one wanted to buy, i’d definitely raise the price! lol!
i guess you don’t have to be a genius to run a newspaper. gubment bailout, here we come! can anyone say “pravda” (as if the times weren’t similar already)?
May 5, 2009 11:03 PM
At what point does it become price gouging?