The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Adknowledge Buys Lookery’s Ad Net Business In Its Second Acquisition In A Week

  • Comments Comments (View)
  • Text Size: A A

imageA few days after announcing its purchase of a Facebook analytics company, behavioral ad targeter Adknowledge says it has bought the ad net business of online marketing services company Lookery. Terms were not disclosed. Like Adonomics, which Kansas City, MO-based Adknowledge acquired earlier this week, Lookery analyzes demographic data on social net users and markets it to ad networks. The addition of Lookery’s ad network is expected to give Adknowledge, through its existing social ad net, Cubics, the ability to place about 10 billion display ads each month, the company claims. It estimates that it will now be able to cover 40 percent of all ads served on Facebook apps. Lookery has already raised about $3 million in funding this year. Release

Nov 6, 2008 6:47 PM ET

Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, adknowledge, lookery

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Hulu Movies Hulu Movies
1. Loverboy (1989)
2. Harold
3. Shall We Dance? (2004)
4. Proof
5. Foo Fighters: Back and Forth
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff