The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Online Ad Spend To Pass $21 Billion For 2007; Q4 Revs Projected To Hit $6 Billion: IAB

  • Comments Comments (View)
  • Text Size: A A

Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006’s $16.9 billion, the Interactive Advertising Bureau reported at its annual meeting in Phoenix. The final numbers for 2007 will be available in May. Meanwhile, Q4 numbers continued to break previous revenue records, with total revenues of $5.9 billion - up 13 percent over Q307 and 24 percent over Q406.

SEE ALSO: IAB Approves Privacy Guidelines For Interactive Advertising; ‘Roadmap’ May Not Thrill FTC

By way of comparison, Q307 was up 25.3 percent over the same period the year before. Meanwhile last year at this time, the IAB pointed to 34 percent year-over-year growth for 2006 compared to 2005. Also, Q406 rose 32 percent over Q405, all of which provides ample evidence that the growth rates are slowing. That said, the numbers, which reflect the law of large numbers and other factors, demonstrate the continued resilience of online ad spending in the face of recessionary pressures. Release

Feb 25, 2008 6:49 PM ET

Posted In: Advertising, Research & Metrics, Research, iab

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Hulu TV Hulu TV
1. Special Project
2. Me? Jealous?
3. Hey Baby, What's Wrong?
4. All You Need Is Love
5. Day After Valentine's Day
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff