Online, Mobile Video Scores In World Cup
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It will be a while before we get the full stats for online and mobile viewing during the FIFA World Cup 2010 but we already know some of the highlights from ESPN (NYSE: DIS) and Univision—and a couple of moments ITV (LSE: ITV) would rather forget:
SEE ALSO: World Cup In Numbers: Digital Stats For The Greatest Show On Earth
—Online: More ammunition for Disney’s belief that online adds, not cannibalizes. While ABC was reaching record numbers for a soccer broadcast, including the most-viewed U.S. Men’s National Team game since 1994 and hitting other strong broadcast and cable stats, ESPN3.com delivered more than one million hours of video and ESPN.com served up another 729,000 video views. ESPN3.com viewers averaged 51 minutes per match on ESPN3.com. ESPN.com (including ESPNSoccernet.com and ESPNDeportes.com) drew 9.5 million visits and 34.5 million page views.
Univision’s UnivisionFutbol.com streamed the South Africa vs. Mexico and Uruguay vs. France matches across 283,000 unique media players.
But UK’s ITV ran into problems on day one with its “watch and chat” ITV Live, when would-be participants had trouble logging in after the half. ITV told The Guardian it had 90,000 active users at one point and that problems with its content delivery network kept that number from growing during the popular South Africa-Mexico match.
But ITV’s highest-profile glitch during the first two days was on its HD broadcast when someone switched to an ad just before England scored its only goal in the tie with the U.S. James Cridland caught the moment and uploaded it to YouTube—where it is nearing 100,000 views.
—Mobile: Video got a workout on ESPN Mobile and its various platforms, too, delivering 555,000 video starts on Friday and Saturday. Together, ESPN Mobile Web and the ESPN 2010 FIFA World Cup and ESPN ScoreCenter apps generated 8.2 million visits and 50.4 million page views to World Cup content.
Posted In: Entertainment, Sports, Media & Publishing, TV, VOD, Mobile, world cup
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