Online Search Marketing Firm Clickable Gets $14.5 Million Funding
Clickable, a New York City-based online search advertising and marketing startup, has received $14.5 million in its second round. The round was led the Founder’s Fund, as well as its previous investors Union Square Ventures and FirstMark Capital. This brings its total funding to $22.5 million.
The company, founded in 2006, makes tools to track online ad spending and performance across search networks like Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT). Ex-AOL CEO Jonathan Miller is on the company’s board. It is competing against other ad network and search ads optimizing companies such as Rubicon Project (see Rubicon CEO Frank Addante’s explanation of the difference, in comments below) and others. Clickable CEO David S. Kidder tells News.com that in the coming year it will add other types of Web advertising, including social media and display ads.
Posted In: Advertising, Marketing, Search, Money, M&A & Venture Capital, Venture Capital, Technologies / Formats, firstmark capital, founders fund, usv
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Comments (3)
Jul 30, 2008 1:45 AM
I’m the CEO of the Rubicon Project. Clickable is definitely not a competitor. We focus on helping publishers like American Greetings, Washington Post and Gannet better monetize their unsold ad space by optimizing it across the 300+ ad networks in the market. Our customers are publishers. Clickable’s customers are advertisers.
We need to exist because today’s market has money (ad spend) being fragmented across these 300+ (and growing) networks. Clickable is focused on the opposite side of the market, helping advertisers spend their money more efficiently.
I’m a big fan of the Clickable service, it is much needed. In a market where 33% of consumer time is spent online, yet only 8% of advertising budgets, services like Clickable will help advertisers move more of their money online. It’s good for the industry as a whole. However, for publishers, this furthers the challenge of money being fragmented to multiple ad networks - but that is where we at the Rubicon Project come in to help publishers. the Rubicon Project and Clickable are complementary businesses.
Both are helping to automate the online ad market, a market that has primarily been driven by people powered by excel spreadsheets.
Jul 30, 2008 1:50 AM
Hey Frank
Thanks for clarifying…will append to the story.
Jul 30, 2008 2:55 PM
Frank: thanks for setting the record straight.
Rafat: thanks for acknowledging, and congrats on your deal.
- Max Kalehoff, VP-Marketing, Clickable