Online Search Marketing Firm Clickable Gets $14.5 Million Funding
Clickable, a New York City-based online search advertising and marketing startup, has received $14.5 million in its second round. The round was led the Founder’s Fund, as well as its previous investors Union Square Ventures and FirstMark Capital. This brings its total funding to $22.5 million.
SEE ALSO: Ad Spend Manager Clickable Adds $3 Million to First Round; Ex-AOL CEO Jonathan Miller Joins Board
The company, founded in 2006, makes tools to track online ad spending and performance across search networks like Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT). Ex-AOL CEO Jonathan Miller is on the company’s board. It is competing against other ad network and search ads optimizing companies such as Rubicon Project (see Rubicon CEO Frank Addante’s explanation of the difference, in comments below) and others. Clickable CEO David S. Kidder tells News.com that in the coming year it will add other types of Web advertising, including social media and display ads.
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Search, Technologies / Formats, firstmark capital, founders fund, usv
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