FeedRoom, the online video solutions provider, which has gone though at least five round of funding before,  has raised $5 million in debt financing from BlueCrest Capital Finance, PEHub reported. The company, which powers broadband video operations for New York Magazine, the NYT, USA Today, and others, has received $49 million in funding since opening its doors in 1999. Some of its past investors have included Constellation Ventures, Intel Capital, BEV Capital, New York City Investment Fund, Ridgewood Capital, TeleSoft Partners, Tribune Ventures, Velocity Equity Partners, i-Hatch Ventures and Warburg Pincus.

SEE ALSO: Q3 Fundings: Feedroom Gets $3.5 Million Fifth Round

In an e-mail, Bart Feder, FeedRoom’s CEO, said that the company plans to use the proceeds for “accelerated technology development.” FeedRoom decided to pursue this kind of financing because “the debt market has become very attractive… Equity raises are generally more time consuming for management and take longer to close.”

RedHerring: The company raised a $30 million round in 2000, in the hopes of becoming a consumer video portal. “We were one of the first out with that mode, but [we were] early,” he said. In 2003, three years after its founding, FeedRoom changed course. Today the company focuses on delivering white-label video sites to companies, including media companies.