Back in mid-September, Oyster Hotel Reviews said it was on track to become the largest travel media outlet in the U.S. by staffers by year-end. Desn’t look like that’s going to happen. The startup—which features original reviews of top hotels on its website—has laid off a third of its staff. Valleywag, which first reported the layoffs, quotes a spokeswoman who says that the company now has 20 full time employees, down from 30 at its peak, “as a result of both economic conditions in the market and our decisions to slow our rate of new market additions after 18 months of torrid growth.”