»  Viewing search as a platform instead of a product helped Boston.com gain traction where there was none before. [Nieman Lab]

»  ComScore estimates 167 million U.S.-based Web users watched 28 billion videos last month. [CNET]

»  PBS is rebranding its signature newscast The NewsHour With Jim Lehrer to PBS NewsHour and upping its digital presence with new web and social networking tools, including a more robust site and an iPhone app. [NY Times]

»  Michael Arrington’s dreams of selling the CrunchPad end with none sold and lawsuits against his manufacturing partners. [TechCrunch]

»  A breakdown of social networking by gender. [Pingdom]

»  Web publishers, already leery of ad networks’ platforms, are trying to create their own “designed to protect pricing and data for premium sites.” [MediaWeek]

»  A look at the hurdles and lawsuits AOL dealt with on its own and with Time Warner (NYSE: TWX) as it heads to the Dec. 9 spinoff—and how Tim Armstrong may repeat those mistakes. [MediaPost]