Family-focused website Kaboose has bought Amazing Moms for $750K in cash, its third acquisition within the past year. Last year, Toronto-based Kaboose, which offers a range of content related to pregnancy, parenting, planning kids’ birthday parties, family entertainment, scrapbooking and education, bought photo sharing site BubbleShare and the portal Babyzone. The Amazing Moms purchase is designed to be a strong lead generation driver for Kaboose’s Birthday In A Box’s party business. Furthermore, by absorbing Shokan, NY-based Amazing Moms within its overall structure, Kaboose can offer its advertisers expanded reach to parents with young children. Both companies were founded in 1999. Release
Related:
—Photo Sharing Site BubbleShare Bought By Kaboose For up To $3 Million
—BabyZone Portal Bought For $22 Million, By Kaboose