Highlights from Rafat Ali’s conversation with Demand Media’s Shawn Colo, Discovery’s Bruce Campbell, Associated Content’s Patrick Keane, About’s Cella Irvine, and AOL’s Marty Moe:

—Gutters: Are the panel members—whose companies are sometimes referred to as “content farms”—driving the value of content to the “gutter?” Colo: No; “We’re adding value by allowing quality freelancers.” Moe: No; “Models are varying widely. A hybrid of full-time employment and freelance work.” Irvine: No; “We are absolutely uninterested in producing cheap content. We invest heavily in ‘guide’ selection and training.” Campbell: No; “We’re the last ones to want to destroy anyone’s content model.” Keane: No; “We are not a news site. We are not journalists. But we’re democratic and open.”