Trying to lure college students away from Facebook is an admirable goal, and tough…but then, the Playboy name might help, or at least that’s what the company’s hoping: Playboy Enterprises (NYSE: PLA) is launching a college students-only social network called PlayboyU. “This is one brand that is relevant to 18 through 81-year-olds,” said Scott Stephen, EVP of operations for Playboy’s entertainment division…really?

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The site bars nudity, the AP story says, but is definitely banking on the risque element, judging by the promo pics and copy.