Playdom Adds Merscom To Its Shopping Cart
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After Google (NSDQ: GOOG), social gaming startup Playdom may just be the busiest internet company shopper right now. The company just made its sixth investment since raising $43 million in its first round of funding in November.
SEE ALSO: Confirmed: Playdom Raises $43 Million In Part For Acquisitions
Playdom’s latest purchase: Merscom, a 16-year-old company which has developed more than 250 games for third parties. Merscom’s client list includes Sea World, Purina, and National Geographic. A year ago, it also announced a deal with Lifetime to develop at least four titles tied to its Wisegal series.
Financial terms of the deal were not announced. In its announcement, Playdom says that Merscom’s founders, as well as its 20 employees, will “lead Playdom’s efforts to partner with artists, entertainment companies and other IP holders to co-develop the next generation of social games.”
Posted In: Entertainment, Games, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media
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