Post Olympics Roundup: New Rights; Online Numbers; Paralympics; Smaller Profits Than Expected
I have post-Olympics blues, but that doesn’t stop some news and numbers:
SEE ALSO: NBCOlympics.com’s Online Video Ad Revenue: A Puny $5.75 Million: Analyst
—NBC’s final numbers online: NBCU has come out with some numbers for NBCOlympics.com: 75.5 million video streams for Beijing; 9.9 million hours of video; 51.9 million unique users; 1.24 billion page views. Some analysts have come out with estimates on how much NBCU earned in online video revenues.
—Olympic rights for 2014 Winter Games and the 2016 Summer Games: We already reported on ESPN’s (NYSE: DIS) hopes in getting the rights for 2014 and 2016 Olympics for U.S. territory….now a day after the Beijing games ended, buzz has started about other contenders. Other likely bidders would include News Corp (NYSE: NWS). which owns Fox and has bid previously, and CBS (NYSE: CBS). Even online players such as Google (NSDQ: GOOG), Microsoft (NSDQ: MSFT) or Yahoo (NSDQ: YHOO) could make a play for a share of the Olympics, given how big a role digital could play by that time, reports Reuters.
—NBC’s profits for Beijing: NBCU had seen a healthy return on its $894 million investment in exclusive rights to the Games, said NBCU CEO Jeff Zucker to FT, although he added that estimates that it could make as much as $100 million profit were too high. “Obviously we’ll make a profit here,” he said, noting that the company had sold an additional $25m of Olympic advertising inventory after media buyers realized the Games were attracting larger audiences than expected.
—Paralympics on Universal Sports and online: Universal Sports, the online amateur sports site and channel o-owned by NBCU and InterMedia Partners, will be broadcast and webcast of the 2008 Beijing Paralympic Games…online is the main focus. The games will be available in the U.S. Sept. 6-17 with daily live and delayed highlight shows on the website. More details here.
Posted In: Entertainment, Sports, Digital Olympics, Companies, NBC Universal
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