As expected, studios and producers aren’t backing down in the face of strike threats from the actors’ guild. The Alliance of Motion Picture and Television Producers reiterated that their final offer of June 30 still stands and are urging the Screen Actors Guild to reverse course and throw its support behind the proposed contract. It’s the latest development in a game of cat-and-mouse that has created yet another cloud over the entertainment industry. In a release this afternoon, AMPTP wrote: “it offers more gains for SAG members than any other labor agreement in the guild’s history. On the economic side alone, the offer is the richest ever by historical standards… These are clearly revolutionary times, and the final offer reflects that as well.”

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AMPTP also publicized the final offer in its entirety (PDF) and highlighted some key points of its proposal (PDF).

Top-line financial terms: The contract reflects an increase in minimums by 3.5 percent in the first and third years and 3 percent in the second year. Pension and health rates would increase from 14.5 percent to 15 percent. Guest star premiums would jump from 7.5 percent to 10 percent. The number of background actors covered would increase in TV from 19 to 20 and from 50 to 52 in film.

New media terms: Much to SAG’s chagrin; the deal includes an exception to jurisdiction in most cases that involve original content made for online or mobile. Actors would not gain consent rights or compensation for clips used in new media. The proposal does include first-ever residuals for ad-supported streaming of films, TV and new media programs and increases the residual rate for permanent downloads.