—Yahoo Newspaper partnership, eventually: While quadrantONE is often thought of as a rival to the Yahoo (NSDQ: YHOO) Newspaper Consortium, the two operate on different levels. Yahoo’s members try to bridge local and national online ad sales, while quadrantONE has been primarily focused on national. Up to now, AP had relied on a variety of ad networks to sell its national inventory. The decision to sign up with quadrantONE reflects the wire service’s concentration national ad selling, but it doesn’t plan to limit itself in any way. As the wire service gets those national goals firmed up, it will ultimately begin fashioning a more local focus with its newspaper members, AP’s Jane Seagrave told me. Seagrave, the AP’s SVP for Global Product Development, added that one of the reasons the company signed on with quadrantONE was its stepped-up mobile plans. “We work with a number of ad networks, such as JumpTap, Ad Infuse and Quattro Wireless,” she said. “We saw quadrantONE’s offerings as a good complement to what we consider to be a multidimensional approach to improving our ad sales.”