team—than for what it was: a niche show with good production values designed for a different medium after an earlier concept failed as a pilot for ABC. If it can succeed anywhere on TV, it will more likely do so in cable, where numbers like 3.1 million viewers can be meaningful. Co-producer Marshall Herskovitz, who described it as a failure at a Harvard conference yesterday, sent around a statement today in advance of official word: “We live in a media world today where many shows are considered successful on cable networks with audiences that are a fraction of those on the Big Four. I’m confident that quarterlife will find the right home on television as well.” Maybe yes, or maybe it’s destined to disappear as have a lot of shows with passionate producers and not enough of a passionate audience.

It would have been shocking if it had succeeded on NBC but everyone would look brilliant and people would be wondering if that’s the formula for online-to-TV success—and they’d be wrong there, too.

Updated: NTV has confirmed with an NBCU spokesperson that the show is moving to Bravo, the cable channel also owned by the media company. Bravo is committed to showing all remaining episodes (which is one less than 13), but has not yet determined air dates.