ReachLocal, which filed to raise up to $100 million in an IPO in late December, is moving ahead with its plans to go public. The company’s latest filing with the SEC shows that it now expects to raise up to $91 million by selling 4.8 million shares at between $17 and $19 per share. That will give ReachLocal, which helps small businesses advertise online, a market value of up to $515 million, since the company has 27.1 million shares of stock outstanding. ReachLocal’s revenue jumped 40 percent last year to $203 million. We’ll be following as its IPO progresses.