Shades of Barnes & Noble (NYSE: BKS). Reader’s Digest Association is promoting a “pure-play’ digital exec to lead across platforms: Allrecipes.com President Lisa Sharples replaces Eva Dillon as president of the Reader’s Digest Community division, effective immediately. Sharples, who already oversees ReadersDigest.com, keeps her role at Seattle-based Allrecipes and adds responsibility for the Readers Digest brand across platforms. The company is pitching the switch as the sign of “its intention to accelerate the transformation of its Reader’s Digest Community division across all platforms,” stressing a platform-agnostic approach. RDA CEO Mary Berner carries the theme: “We are fast becoming a content-creation company that engages customers globally through any channel they desire.  We intend to accelerate this strategy by putting the Reader’s Digest brand under Lisa’s direction.”