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Reply.com Raises $15 Million More—But IPO Is Still On

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Online lead generator Reply.com, which filed for a $60 million IPO earlier this year, has raised $15 million in new funding from Hercules Technology Growth Capital. A spokeswoman says the funding is “independent of the IPO plans” and, indeed, the company hasn’t withdrawn its registration statement with the SEC.

SEE ALSO: Motricity Is Latest Firm To Cut Size Of IPO

The cash influx, however, likely means Reply.com won’t be going public soon—no big surprise considering the shaky market. The company had said it would use the proceeds from its IPO in part to fund $2 million in capital expenditures and also repay $1.6 million in debt, and the new round gives the company plenty of cash to easily do both without having to go public right away. As of Dec. 31, Reply.com only had $1.3 million in cash.

Hercules Technology Growth Capital listed its investment in Reply.com in announcing $111 million in “new commitments;” Venturebeat first noted that Reply.com was included.

Jun 2, 2010 4:40 PM ET

Businesspeople waiting by window Photo: Corbis / Lou Cyphner


Posted In: Advertising, Money, IPO, M&A & Venture Capital, Venture Capital, reply.com

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