As major newspaper publishers have seen profits return and ad declines slow a bit, Reuters (NYSE: TRI) is hoping that the time is right to sell a new product designed to enhance understaffed business sections. The news wire plans to unveil its Reuters Financial Infographics initiative, which provides automated delivery of customizable, print-ready financial data layouts to U.S. papers.

The RFI product will be available as an addition to Reuters main news offerings for what the company told paidContent is “an attractive price.” Pressed for more details, a Reuters rep declined to say what the rate is. Interested pubs can get a free trial until March 31. Reuters execs will provide more details on the new initiative later today at the Society of American Business Editors and Writers’ annual conference in Phoenix.

• Reuters Partners With Video Aggregator NDN On Ad-Sharing Deal